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Overview of Digital Marketing. Understanding marketing aspects comparatively Traditional
Marketing & Digital Marketing. Understanding current marketing trends
Learn the techniques used to rank your website higher in Search Engine results.
Understanding the search engine mechanism and building your own strategies. Learn best
SEO Practices using On-page optimization and Off-page optimization.
Learn how to Setup Search Engine Webmaster and index your URL in Search Engine.
Monitor website performance and reports.
Learn effective back linking techniques through directory submission, URL submission and
article writing techniques.
Learn the skills to write content for blogs and articles. You learn how to create a blog and
manage it. You learn how to find ways to write articles and work on directories.
Learn Google Analytics to measure visitors, locations, devices, sources and behaviors
Get your advertisement listed within 24 hours through Google Ads. Learn the concept of
Paid Advertising and build strategies for your paid campaigns for higher ROI.
Learn to plan keywords, campaigns and target people with appealing ad design for Search
Engine. You learn here to bring traffic on your website through targeting the audience,
budgeting, bidding, ad designing, extensions, monitoring performances, etc.
Learning the concept of branding with digital channels using Google. You learn display
advertising, Video (YouTube) Advertising for Branding, Engagement, Website Traffic, etc.
Learn to create social accounts and manage in an effective way to increase popularity and
engage audiences for a longer time. Learn best practices of social media management on
Facebook and Instagram.
Social media marketing for target-based audiences. Learn to build social media strategies for
targeting the right audiences through paid campaigns with maximum outcome. Learn the
consumer behavior based on interest-based marketing. Design campaigns, objective
selection, targeting audiences, interest, device, budget and bidding, ad designing, ad
monitoring, etc.
Learn effective ways to engage audiences through effecting email marketing channels. Learn
strategy, tools, reporting.
Learn affiliate marketing business strategy and how to do affiliate marketing for income
generation
Learn effective mobile marketing techniques using Google Tools and Social Media Tools
Learn lead generation through Google Ads and Social Media Ads
Learn through 5+ case studies of success and failures in Digital Marketing. Which includes
digital strategies, SEO, Google Ads, Social Media, Email Marketing, etc.
Learn with real life experience. Planning, Budgeting, Execution, Reports, Billing.
